Jump up & Go! to Get Healthy!

Jump Up & Go! is a physical activity and nutrition program designed to help children, their families, and their communities become more physically active and develop lifelong healthy behaviors.

At Blue Cross Blue Shield of Massachusetts, we understand that by eating healthy and being physically active, children will gain countless health benefits. We created Jump Up & Go! to provide families with resources to make eating right and being physically active fun.

The Jump Up & Go! program is centered on the message of 5-2-1—a simple standard for daily behaviors that will help your child develop healthy habits that will last a lifetime.

5: Five a day is the healthy way. Eat five or more servings of fruits and vegetables every day for optimal health.

2: Two or less for success. Limit television, video game, and recreational computer time to two hours a day so that there is more time for other healthy activities.

1: One or more builds a strong core. Get one hour a day of physical activity to grow strong and stay healthy.

Studies show that children's participation in physical activity is in significant decline and childhood overweight and obesity are on the rise. Jump Up & Go! can help reinforce healthy behaviors, and parents, teachers, and health care providers all play an important role in delivering the program's message.

Content for Parents

What Parents Should Know about Children's Health

The benefits of good nutrition and physical activity include:

Healthy eating and active living help your child with learning by:

Watching more than two hours of TV a day is associated with:

What Parents Can Do

Encourage your children to have healthy eating habits and get regular physical activity to help them grow strong and healthy. Use kid-friendly language to explain the benefits of being physically active and eating healthy foods. You can say they:

Help your child achieve the Jump Up & Go! 5-2-1 goals:

Take advantage of this multidimensional program to help your kids, family, and community become more physically active and develop lifelong healthy behaviors. Free nutrition and physical activity tips and resources are available to download and use in homes, schools, clinics, and organizations. Go to www.bluecrossma.com and click on Jump Up & Go!

Content for Children

Here's how you can Jump Up & Go! on your way to good health.

5: Eat five servings of fruits and vegetables every day.
Fruits and vegetables help provide the nutrients your whole body needs to develop. Let the rainbow be your guide—eating many different colors is one of the best ways to get all the nutrients you need to stay healthy and fight disease.

Choose reds like tomatoes and strawberries; purples and blues like plums and blueberries; greens like broccoli and green beans; and oranges and yellows such as peaches and bananas. If you have a colorful plate, you will have a good diet.

2: Keep your screen time down to two or fewer hours a day.
Watching TV, using the computer, and playing a video game are all fun. But you need to do more active things to stay strong and healthy. Television is the main reason most kids don't go outside and play. Advertising on television also makes you want to snack and buy sugary foods.

1: Try to get at least one hour of physical activity each day.
It makes your bones, muscles, and heart strong. Being physically active also helps you keep your weight down and makes you feel better about yourself.