Consumer-Directed Health Care
To successfully launch a consumer-directed health plan, you need to communicate with your employees early and often.
This is because these plans work to engage members on the financial aspects of their plan and provide clear incentives for members to make smart health care decisions.
To simplify the task of educating your employees about their health plan and spending accounts, you can access the communication tools below.
Health Savings Account Launch Plan
If you are offering an Health Savings Account (HSA), a good place to start is with the HSA Launch Plan. It provides a step-by-step approach to explaining this plan and its offerings, as well as resources for successful use.
You can customize this plan to match your company's timeline and communications needs.
Deductible Education Sheets
These two-page documents help answer your employees' questions about how the deductible works and what services are subject to the deductible.
Plans That Can Be Combined with a Health Reimbursement Arrangement (HRA):
- Access Blue BasicSM $2,000
- Access BlueSM Basic Deductible
- Blue Care ElectSM Saver
- HMO Blue Deductible PlanSM
- Preferred BlueSM PPO Deductible
HSA Compliant Plans:
Spending Account Educational Sheets
You can use the sheets below to help your employees understand the account that comes with their plan. Just select the correct administrator and the account type below to download the sheet.
Benefit Concepts:
Bank of America:
Wells Fargo:
- Going to Doctor HSA Fact Sheet
- Going to the Pharmacy HSA Fact Sheet
- Eligible HSA Expenses
- What is an HSA? Frequently Asked Questions
Other Educational Tools
- Get the Most Value From Your Plan — This downloadable guide provides six practical steps members can take to begin using their plans more effectively
- Typical Costs for Medical Services — When members have a financial responsibility, they need information on costs. This printable guide helps members begin to understand the costs of their care
HSA Scenarios — By telling another member's story, these documents help members understand how their health plans and the spending accounts work together.


