Many young adults, aged 18-26-years-old, are faced with buying health coverage on their own for the first time. Individuals in this age group have often been covered through a parent's plan or through school and are unfamiliar with the process of buying health insurance. For young adults who are new to buying coverage or are looking to switch plans, the enhanced whygetit.com offers straight-forward information that makes understanding health coverage and choosing a plan easy.

With easy to understand content and a fun design, whygetit.com:

• Allows users to compare Blue Cross Blue Shield of Massachusetts Young Adult plans, including costs for each plan
• Provides information on how health insurance works as well as estimated costs on various conditions without health coverage
• Enables the sharing of pages via email or on social bookmarking sites like Delicious and StumbleUpon

Timed to coincide with the Commonwealth Health Insurance Connector Authority Open Enrollment season, you will see promotions for the enhanced whygetit.com, such as banner ads and search advertising campaign, beginning in early November when the updated site launches.

Visit whygetit.com or contact your account executive to learn more.