Value Added Programs
We offer a comprehensive package of health and wellness programs designed to mitigate health care costs and encourage members to be more proactive about their health.
Members can access our mobile servicesapps, websites, social media sites, and text programsin one convenient place. Using smart phones or other web-enabled devices, members can quickly and easily connect with us, download apps, find health and wellness information, and get healthy reminders on the go. Visit www.bluecrossma.com/mobile to see what's available.
Introducing Next Generation Blue365SM: Because health is a big dealSM
Blue Cross Blue Shield of Massachusetts is proud to announce the next generation of Blue365.
To encourage members to live a healthier lifestyle and promote their well-being, Blue365 now provides weekly "featured deals" and long term "ongoing deals" on healthy products, along with discounts on health and fitness clubs, weight-loss programs, healthy travel experiences and so much more.
When members sign up for Blue365, they can:
To access the discounts and savings on Blue365, employees with BCBSMA coverage will simply have to create an account and sign in to Blue365. For more information or to sign up, just go to Blue365.
We encourage you to communicate the new Blue365 opportunities to your employees — Because health is a big dealSM
Our members save money annually on health club memberships or exercise classes at a qualified health club.
Weight Loss Reimbursement
Members can save money annually in qualified Weight Watchers®' or hospital-based weight loss programs.
Living Healthy Babies®
Our program provides educational materials and special discounts to members before, during, and after pregnancy.
Text4baby is a free mobile information service designed to promote maternal and child health. An educational program of the National Healthy Mothers, Healthy Babies Coalition (HMHB), text4baby provides pregnant women and new moms with information to help them care for their health and give their babies the best possible start in life. Women who sign up for the service by texting BABY (2229) to 511411 (or BEBE (2323) in Spanish) will receive free SMS text messages each week, timed to their due date or baby's date of birth. This program is offered at no additional charge through certain cell phone carriers. You can also register online at www.text4baby.org.
New Moms: Get Your Breast Pump—at No Cost
Your coverage may include the rental or purchase of a dual electric breast pump or a manual breast pump at no cost to you. This means you do not have to pay a copayment, co-insurance, or a deductible. If you're eligible, you'll also be fully covered for breastfeeding support. Covered services are only available from Blue Cross contracted providers with a prescription. See how you can get your breast pump at no cost.
Living Healthy NaturallySM
Members can save up to 30 percent off of the standard retail rates at network practitioners in all 50 states for the following alternative medicine disciplines: massage therapy, acupuncture, nutrition counseling, naturopathic medicine, pilates, personal training, yoga, tai chi, qi (chi) gong, and mind-body therapies.
Living Healthy Programs
Our Prevention Screenings detect a wide variety of medical conditions before they become serious, and help members get the most out of their health care partnerships.
Living Healthy Smoke FreeSM
If your business has 51 or more subscribers, we offer comprehensive tobacco cessation programs and resources to help your employees quit and stay quit.
Living Healthy Vision
Our partner, Davis Vision, offers special discounts on replacement contact lenses, eyeglasses, and laser vision correction surgery.
Provides an online resource for the information members need to live a healthier life. They will find the latest health news and special features that can be customized to fit their lives, including.
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