Blue Links for Employers

Consumer-Directed Health Plans

Consumer-directed health plans combine high-deductible medical insurance with financial accounts designed to encourage responsible health care purchasing by your employees. This approach gives you a powerful and sustainable solution to rising costs.

Employees enrolled in consumer-directed health plans are more likely to participate in wellness programs and to research health information, which may result in a healthier workforce for your company. Over the long term, that can translate into lower health care costs for you and employees. With more than 70 years of experience providing health care coverage, Blue Cross Blue Shield of Massachusetts provides the knowledge, broad product selection, and support to ensure that your consumer-directed health plan solution is successful.

Download our PDF CDHC Overview to see the benefits for your organization.

Health Savings Account (HSA)
An HSA is a tax-free account that can be funded by both employer and employee. Employees own the HSA and can use it for current and future medical costs. Watch this 3:46 tutorial to see how an HSA works.
Health Reimbursement Arrangement (HRA)
An HRA is owned and administered by the employer. The employer has the flexibility to control contributions, rollovers, and usage guidelines. Click this 3:04 tutorial to see how an HRA works.
  • CDHP—Simplified

  • Benefits for You

  • Flexible Health Plan Options

  • Financial Accounts: HSAs, HRAs, and FSAs

  • Account Administrators

  • Employee Educational Resources

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