Blue Links for Employers

Healthy Actions

Your employees are your greatest asset. And once you find them, you want to keep them—and keep them healthy. Wellness programs are a great way to encourage healthy habits in employees, because they offer incentives that make it attractive for them to take charge of their health.

If you've been looking for an effective, affordable, easy-to-execute wellness program, you'll find it in the Blue Cross Blue Shield of Massachusetts Healthy Actions program—your solution to achieving a healthier, more productive workforce.

Healthy Actions is a unique wellness program available to employers with 1-99 employees enrolled in a qualifying plan. This program rewards employees for taking an active role in their health. And based on employee success and participation rates, employers get rewarded with up to 7.5 percent of their premium. With Healthy Actions, everybody benefits. Watch our Healthy Actions Tutorial to learn more.

Rewarding Employees
With Healthy Actions, employees have the opportunity to receive up to $300, in the form of a Visa debit card, just for being healthy. To get started, they just need to follow the two simple steps below.

  • First, employees must complete an online health risk assessment.
  • Second, employees need to ask their doctor to fill out a Clinician Health Review form. This form documents key health measures, such as weight, blood pressure, smoking status, and records preventive screenings.
If the doctor determines that the employee: Then after submitting the form the employee:
Is healthy
  • Receives a $300 Visa debit card
Needs to improve their health (for example, lose weight, take medication to lower cholesterol)
  • Receives a $100 Visa debit card
  • Then the employee needs to work on the health goal set by his or her doctor within a set timeframe
  • And if the employee meets the goal and submits a second form before plan renewal, he or she will receive an additional $200 Visa debit card

Rewarding You, Too
Because you're making an investment in your employees' health, you also receive a financial reward, based on employee participation and success. And the more they participate and succeed, the greater your reward.


Employers with 10-99 Employees Employers with 2-9 Employees Employer Groups of One
0.4% of premium 1.25% of premium 2.5% of premium


Percent of employees who earn the full $300 reward Your reward is...
20-49% 1.25% of current year's premium
50-79% 2.50% of current year's premium
80-100% 7.50% of current year's premium

*The premium reward is based on total premiums paid during the full 12-month contract period.

See the Healthy Actions Premium Reward FAQ for more information.

If you'd like to learn more about purchasing the Healthy Actions program for your employees, contact your broker or account executive today.


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