If you offer a consumer-directed health plan or a Blue Options plan, you know it can be challenging for your employees to understand the ins and outs of their coverage. They are not alone. Over half of people in a deductible plan, and even more in a tiered-network, don't understand how their plan works. We are taking steps to help improve the overall plan understanding for members and make health insurance easier to use.
Tools for Learning
We are excited to offer a set of online tutorials to help your employees make sense of it all. Each tutorial is animated and just three to four minutes long. For consumer-directed health plans, we walk viewers through concepts like deductibles, financial accounts, and tax savings. For Blue Options, we explain how provider tiers work and what your employees' choices mean for their wallets.
Please watch the videos and feel free to share them, as applicable, with your employees. The videos also are available on Member Central.
Consumer-Directed Health Plan Tutorials
Consumer-directed health plans typically include a high-deductible health plan and one or more financial accounts that engage employees as they make decisions about their health care. Employees can use these accounts to offset costs and plan for future needs.
The three consumer-directed health plan tutorials explain:
Blue Options Tutorials
Our Blue Options plans encourage employees to consider the cost and quality of their primary care providers and hospitals each time they get care. The two video tutorials show:
To find out more, contact your account executive.
* Source: New Member Understanding Research, 2012, Blue Cross Blue Shield of Massachusetts