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New Complex Illness Management Program for Medicare Advantage Members

Beginning April 1, 2017, Blue Cross Blue Shield of Massachusetts will roll out a new in-home assistance program for Medicare Advantage members who have multiple chronic medical conditions. This program is designed to improve members' quality of life by reducing their hospital admissions and helping them maintain independence in their homes.

We're offering this program in partnership with Landmark Health, an independent company. Landmark Health will provide our members with interdisciplinary teams of doctors, behavioral health specialists, nurse case managers, social workers, pharmacists, and nutritionists that make traditional house calls.

We'll be inviting qualified members living in the following counties to participate:

  • Essex
  • Hampden
  • Hampshire
  • Middlesex
  • Norfolk
  • Suffolk
  • Worcester

There is no additional cost to members for this program, and participation is voluntary. Members' benefits won't be affected in any way by program participation.

This program doesn't replace the primary care members are receiving. Instead, the Landmark Health team will work with members' current doctors to coordinate their overall care. Services members may receive include:

  • In-home care from the Landmark Health team scheduled at the members' convenience, or when there is an urgent need
  • Direct phone access to Landmark Health care team 24 hours a day, 7 days a week
  • Post-discharge visits after a hospital stay to ensure transition plan is working
  • Ongoing education to help members and their loved ones effectively manage complex medical needs

To enroll eligible members, Blue Cross will send out letters introducing the program and its benefits. Following the mailing, Landmark Health representatives will reach out directly to members to talk about the program.

If you have any questions, please contact your account executive. For more information about Landmark Health, visit

Blue Cross Blue Shield of Massachusetts

Blue Cross Blue Shield of Massachusetts is an Independent Licensee of the Blue Cross and Blue Shield Association.
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