
Health Management Update

As previously communicated, Blue Cross Blue Shield of Massachusetts is evolving to an integrated health management model that focuses on our entire membership. This total population approach focuses on our members' medical and psychosocial needs to predict and prevent avoidable events, optimize care, and reduce short-term costs.
As we continue to transition to this approach, we will be consolidating some of our care management services. Effective July 1, 2010 BCBSMA will be discontinuing the Synergy Personal Health Management program currently managed by Health Integrated. To ease the transition for these members, we may be including them, as appropriate, in our health guidance programs managed by Healthways, as well as our case management programs managed internally.
If you have any questions, please contact your Account Executive.