Blue Links for Employers

Introducing The Blue Cross MA Message Wire

Beginning in October, we will be introducing a new communication channel. This new channel uses a simple text message to engage members and connect them to relevant content through a secure web-based channel. This new resource helps members better understand their plans, improve their health, and maximize the value of their benefits.

The Blue Cross MA Message Wire is not an SMS platform, nor is it a destination website or app. It is a unique cloud-based connection that is accessible from any smartphone and provides access to a private channel for secure, HIPAA-compliant communication with Blue Cross.

When your employees are connected directly to Blue Cross through our Message Wire, you will benefit from their enhanced plan understanding and smarter use of benefits and care.

Members who receive new Blue Cross ID cards starting in October will be the first who can opt-in to the Message Wire. They will see a sticker on their card with a 1-800 number to sign up.

Blue Cross Blue Shield of Massachusetts

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