Blue Links for Employers

Introducing MyBlue (formerly Member Central) —a new digital member experience

This October, we launched MyBlue, formerly known as Member Central. My Blue is a personalized way for members to access their health plan information.

Starting in January, we will begin to deliver HIPAA compliant member communications to help drive awareness about the new MyBlue experience. The phased communication approach will consist of collateral updates, cross-website promotions, Healthy Times enewsletter articles, emails, social media, and text messaging.

MyBlue replaced our existing member portal, Member Central. With a simplified design, MyBlue gives members a more personalized and streamlined digital health care experience.

Simplified experience
MyBlue is all about simplicity and convenience. Using it, members can:

  • Access detailed plan information (benefits, deductible)
  • View Health Financial Accounts (if applicable)
  • Access claims and review claims history
  • Find quality care providers and estimate costs for over 1600 procedures

Personalized welcome
MyBlue recognizes each member and provides them with health plan information when they need it. For instance, messaging could include:

  • Get your mammogram
  • Don't forget to get reimbursed for your fitness benefit
  • Save with Mail Order Pharmacy

Streamlined claims access
MyBlue securely stores and makes available all of a member's Blue Cross Blue Shield of Massachusetts claims information in one convenient spot.

  • Medical
  • Pharmacy
  • Dental
  • Vision

If you have any questions about the features and improved design of MyBlue, please contact your account executive.

Blue Cross Blue Shield of Massachusetts

Blue Cross Blue Shield of Massachusetts is an Independent Licensee of the Blue Cross and Blue Shield Association.
® Registered Marks of the Blue Cross and Blue Shield Association.
© Blue Cross and Blue Shield of Massachusetts, Inc.
101 Huntington Avenue, Suite 1300, Boston, MA 02199-7611 | 1-800-262-BLUE (2583)