Blue Links for Employers

We're Going Paperless for Open Enrollment

Blue Cross Blue Shield of Massachusetts is becoming greener by introducing our new and improved electronic Open Enrollment kits (eKits) to replace paper kits. The transition to eKits will help us lessen our environmental impact and reduce waste.

Moving to eKits will also allow us to improve the customer experience and our ability to educate members. We will be able to get materials to our members faster—and in a format they can easily save for future use.

The eKits include plan benefit information, pharmacy information (if applicable), wellness information, forms, and more. The addition of web links in our eKits will enhance the experience by allowing users to find additional information on our tools, programs, and resources. Our members can access these materials 24 hours a day, 7 days a week.

Beginning in May of this year, all accounts will receive an eKit.

If you have any questions about the new eKits, please contact your account executive.

Blue Cross Blue Shield of Massachusetts

Blue Cross Blue Shield of Massachusetts is an Independent Licensee of the Blue Cross and Blue Shield Association.
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