Jump Up & Go! is an award winning, multidimensional program that can help children, their families, and their communities become more physically active and develop lifelong healthy behaviors.
Jump Up & Go! was initiated in 1998, in response to the growing trend that children's participation in physical activity was in significant decline and childhood overweight and obesity were on the rise.
The program is based on collaboration: having families, school leaders, physicians, peer leaders, and community resources work together to reinforce and support healthy behaviors in childhood results in healthy habits for a lifetime.
- Jump Up & Go! offers kids a fun, easy way to learn what it means to be get healthy and grow strong: the 5-2-1 message
- Eat 5 servings of fruits and vegetables each day
- Keep television, computer, and video game time down to less than 2 hours per day
- Get at least 1 hour of physical activity each day
2008 Jump Up & Go! Brochure
Teachers, parents, and health care providers all play an important role in delivering the Jump Up & Go! program's 5-2-1 message. To help you accomplish that, we've created a series of free resources that you can download and use in your home, school, clinic, or organization. Just click on the links to the left and download the PDF for each component of our resource kits.
Parents, teachers, and clinicians all have seen positive results from working with the Jump Up & Go! program.
View our video
"Jump Up & Go!...will provide consistent messaging and it targets settings that have tremendous influence on kids: schools, communities, and clinician offices. Blue Cross Blue Shield of Massachusetts is setting a great example of corporate responsibility in an era of diminishing public resources."
-Jean Wiecha, PhD, Senior Research Scientist, Harvard Prevention Research Center on Nutrition and Physical Activity, Harvard School of Public Health
"I am having fun learning how to eat healthy and keep in shape."
-Student, Middleton middle school
"My child is trying all kinds of new things to do instead of just watching TV."
-Parent, Braintree elementary school
