Quick facts about
2011 Service Day
01
16,000
3,000
2011 Project Highlights
  • Helped the town of Monson restore Veterans Memorial Field destroyed by a tornado on June 1, 2011
  • Provided more than 10,000 low-income children with clothes, toys, and school supplies
  • Restored, maintained, and beautified the grounds at more than 19 sites across the Commonwealth
  • Constructed playgrounds, painted classrooms, workspaces, and murals at four Boston schools and learning centers
  • Helped area food banks and pantries provide more than 20,000 nutritious meals to vulnerable families across the state
  • 100% of our community partners believed that Service Day logistics were well coordinated
  • 100% were proud to be affiliated with Blue Cross Blue Shield of Massachusetts on Service Day
Building upon our 75 years of service, our associates will
come together September 25, 2012 and volunteer their time
to help communities across Massachusetts.
until Service Day!
Blue Cross Blue Shield of Massachusetts will remain open although with a limited capacity. Dedicated call
center associates, essential to supporting our members, will work in shifts throughout the day.

Service Sites

  • American Red Cross
  • Big Sister Association of Greater Boston
  • Boston Harbor Island Alliance
  • Boys & Girls Club of Worcester
  • Cradles to Crayons
  • Crossroads for Kids
  • Father Bill's & Mainspring
  • Franklin Park Coalition
  • Grow Boston Greener
  • Massachusetts Audubon Society
  • Massachusetts Coalition for the Homeless
  • Old Colony YMCA, Plymouth
  • Old Colony YMCA, Stoughton
  • Pine Street Inn
  • Playworks

Selecting Community Partners

Each of our community partners submitted an application to work with us on Service Day. A team of associates selected the organizations based on how closely their proposals aligned with our four priorities of community impact. The selected applicants also demonstrated how they planned to engage 80+ volunteers in a fullday of meaningful service, and how our support would positively affect the communities they serve.

Working Within the Community

Since our founding 75 years ago, we've been committed to strengthening the communities we serve. The work of our Corporate Citizenship team focuses on making a measurable and sustainable impact in four primary areas:

Healthy Child Development

Supporting organizations that provide children with the resources needed to grow, learn, and achieve.

Education
Enrichment

Promoting partnerships with programs that help young people become engaged learners, scholars, and leaders.

Healthy Enviroments and Family Nutrition

Creating safe neighborhoods and fostering organizations that encourage and increase community access to healthy produce, green spaces, and outdoor recreational activities.

Sustainable Health Care System

Supporting organizations focused on building a system that brings high-quality, affordable health care to the entire community.