Leadership & Impact

1. In 2009, Ocean Spray sought to expand their corporate volunteer efforts and better leverage the talents of their 2,000 employees worldwide. With our BlueCrew as a learning model, Ocean Spray and Blue Cross Blue Shield of Massachusetts associates donned work boots and grabbed shovels for a day of service at Plimoth Plantation. Led by Outdoor Explorations, teams of blue and cranberry worked alongside program participants with physical and intellectual challenges to beautify historic grounds. Together, volunteers demonstrated that service unites people of every ability and all backgrounds. At the end of the day, relationships were strengthened.

2. In 2009, building on the success of the $12 million Jump Up and Go! initiative, Blue Cross Blue Shield of Massachusetts transitioned its support to a state-led collaboration called Mass in Motion. Led by the Department of Public Health, and in partnership with other health plans, families, school leaders, physicians, and community organizations, this effort awards $60,000 in competitive grants to eight municipal governments. Funds support local evidence-based fitness and nutrition initiatives, with a priority on multi-sector collaboration and sustained, systemic progress.

Learn more about these and other inspirational stories by reading the full 2009 Community Impact Report.