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Service EDGE

We are committed to our promise to always put our members first. This means providing the best possible service through our health care plans, programs, and services as well as on the phone, in person, in our written communications, and in our financial and privacy policies. Our Service EDGE model guides us as we look for new and innovative ways to engage members in their health and wellness, including helping them learn about their plan, make informed decisions, and get the expert guidance they need.

The four guiding principles of Service EDGE are:

  • Give members the tools and information to make best use of their health plan.
  • Help members find ways to better manage their health.
  • Provide members with access to their claims, plan benefits, and other personal information.
  • Enhance the satisfaction of our members with every interaction.

As a Blue Cross employee, using the Service EDGE model will help you deliver services and create products and policies designed to engage members in their plan choices and care decisions to lower their costs and improve outcomes.

BLUE CROSS BLUE SHIELD OF MA

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