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Thought Leadership

Leadership is essential to achieving our vision and mission, not just at the executive level, but at all levels of the organization. We encourage our associates to take part in the conversation; to ask how we can do better for our members, to be more effective in the work we do, and to drive results through innovative ideas.

Through our culture of communal thought leadership, our big ideas have changed how people perceive health care. For example:

  • Our Alternative Quality Contract has shown great promise in reforming the way we provide and pay for care.
  • Our Healthy Actions and other wellness programs help create and sustain healthy behaviors at the individual, employer, and community level.
  • Our tiered-network plans help our members control the cost of their care.
  • Our Plain Language initiative makes it easier for members to understand how their plan works and use it to their best advantage.
BLUE CROSS BLUE SHIELD OF MA

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