Blue Cross Blue Shield of Massachusetts Visitor Home
< < Back To Previous Page

Product Innovation Aims to Keep Coverage Affordable

CONTACT: Katie Fryman
(617) 246-4827
Katherine.Fryman@bcbsma.com

April 10, 2008 — Blue Cross Blue Shield of Massachusetts (BCBSMA) today announced two new health insurance plans, HMO Blue® Premium and HMO Blue Value with BasicRx, have received the Connector Seal of Approval, with an effective date of July 1, 2008.

In addition to the two new plans, four modified BCBSMA products have also been approved by the Connector. They are:

  • Essential Blue YA with Rx
  • Essential Blue YA without Rx
  • Access Blue Enhanced Value (with BasicRx)
  • HMO Blue Basic Value

Modifications include pharmacy cost sharing adjustments that offer members the option of a lower copay for safe, effective generic drugs.

"These new plans and the modifications to our existing plans continue our commitment to offer a broad range of high quality, affordable plan options for individuals and employers in Massachusetts," said Stephen Booma, Executive Vice President of Sales, Marketing, Service and IT at BCBSMA.

For additional details on these plans, go to www.bluecrossma.com.

 

Blue Cross Blue Shield of Massachusetts ( http://www.bluecrossma.com ) was founded more than 70 years ago by a group of community-minded business leaders. Today, headquartered in Boston, BCBSMA provides coverage to more than 3 million members, 2.5 million in Massachusetts. BCBSMA believes in rewarding doctors and hospitals for delivering safe and effective care, and in empowering patients to take more responsibility, become educated health care consumers and become stronger partners with their doctors. Blue Cross Blue Shield of Massachusetts is an independent licensee of the Blue Cross Blue Shield Association.

BLUE CROSS BLUE SHIELD OF MA

Blue Cross Blue Shield of Massachusetts is an Independent Licensee of the Blue Cross and Blue Shield Association.
® Registered Marks of the Blue Cross and Blue Shield Association.
© 2014 Blue Cross and Blue Shield of Massachusetts, Inc., and Blue Cross and Blue Shield of Massachusetts HMO Blue, Inc.
Landmark Center, 401 Park Drive, Boston, MA 02215-3326 | 1-800-262-BLUE (2583)