CONTACT: Katie Fryman
BOSTON — June 22 — Today, Blue Cross Blue Shield of Massachusetts (BCBSMA) was announced as the recipient of the fourth annual Safe-Rx Evangelist Award by Surescripts®a national provider of secure, electronic access to prescription and health information.
Each year, the award goes to a single person or organization whose leadership has made an extraordinarily positive impact on raising awareness and reducing medication errors by promoting the adoption and use of electronic prescribing.
This year's award was given to BCBSMA for its leadership role in implementing electronic prescribing initiatives and its ongoing commitment to ensuring providers have access to health information technology that improves the quality of care for patients.
"Surescripts is delighted to recognize Blue Cross Blue Shield of Massachusetts with the 2008 Safe-Rx Evangelist Award because of an extraordinary track record of leadership, innovation and collaboration on electronic prescribing, electronic health records and health information technology demonstrated [in its eHealth Program]," said Harry Totonis, president and CEO of Surescripts.
BCBSMA's eHealth Program includes the collective tools and technologies that enable communication among members, providers and BCBSMA. It provides them with access to knowledge and information, and supports members in self-management, through technology such as e-prescribing, eVisits, electronic medical records, online multi-media patient education and personal health records.
"As a leader in e-Health initiatives and e-Prescribing programs, BCBSMA will continue to focus on the delivery and promotion of technology to enable a delivery system that reliably provides safe, effective, and affordable patient-centered care," said Steve Fox, Vice President of Provider Network Management at BCBSMA.
In October 2008, BCBSMA announced it is requiring physicians who prescribe medications to electronically prescribe in order to qualify for any of its physician incentive programs effective January 01, 2011. BCBSMA introduced this initiative in an effort to continue to improve the quality, affordability, and efficiency of care for its members. The new requirement applies to both primary care physicians and specialists.
At today's award ceremony, SureScripts also announced that Massachusetts ranks first in the nation when it comes to routing prescriptions electronically. Massachusetts was recognized, along with 14 other states.
Blue Cross Blue Shield of Massachusetts ( http://www.bluecrossma.com ) was founded more than 70 years ago by a group of community-minded business leaders. Today, headquartered in Boston, BCBSMA provides coverage to more than 3 million members, 2.5 million in Massachusetts. BCBSMA believes in rewarding doctors and hospitals for delivering safe and effective care, and in empowering patients to take more responsibility, become educated health care consumers and become stronger partners with their doctors. Blue Cross Blue Shield of Massachusetts is an independent licensee of the Blue Cross Blue Shield Association.