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Blue Cross Blue Shield of Massachusetts Walks for Breast Cancer
More than $120,000 raised to support research

CONTACT: Jenna McPhee
(617) 246-4712
Jenna.McPhee@bcbsma.com

BOSTON—October 18, 2010—On Sunday, October 3 over 600 associates, friends and family from Blue Cross Blue Shield of Massachusetts (BCBSMA), a locally-based, community-focused health plan, participated in the American Cancer Society's eighteenth annual Making Strides against Breast Cancer walk along the Charles River Esplanade.

BCBSMA, a six year flagship sponsor of the 5.7 mile walk, joined over 45,000 other walkers and raised more than $120,000 to support research projects funding breast cancer prevention, detection, and patient services. This year's event raised more than $1.6 million in total for the American Cancer Society's 215 breast cancer research projects.

"Over 15,000 BCBSMA members are battling breast cancer," said Jeff Bellows, Senior Director of Corporate Relations for Blue Cross Blue Shield of Massachusetts. "We walk and fundraise to support these members as well as our many associates who are breast cancer survivors themselves, or have friends or family members who've been affected by this devastating disease."

According to the American Cancer Society, more than 192,000 women in the United States are diagnosed with breast cancer each year, and a woman has a one in eight chance of developing breast cancer over the course of her lifetime. To stay healthy, BCBSMA encourages its employees and members to receive early breast cancer detection screenings, such as mammograms. For more information, visit bluecrossma.com.

The American Cancer Society's Making Strides against Breast Cancer walk is one of the many ways BCBSMA supports its members and the community. Last year, BCBSMA employees volunteered a total of 14,500 hours at different charitable organizations and assisted with 160 volunteer projects, statewide. Through Making Strides and other community initiatives, BCBSMA remains a dedicated corporate citizen committed to promoting the health of its members and strengthening the communities they call home.

Blue Cross Blue Shield of Massachusetts (www.bluecrossma.com) was founded 73 years ago by a group of community-minded business leaders. Today, headquartered in Boston, BCBSMA provides coverage to nearly 3 million members. BCBSMA believes in rewarding doctors and hospitals for delivering safe and effective care, and in empowering patients to take more responsibility, become educated health care consumers, and become stronger partners with their doctors. Blue Cross Blue Shield of Massachusetts is an independent licensee of the Blue Cross Blue Shield Association.

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