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Blue Cross Blue Shield of Massachusetts Appoints COO

CONTACT: Tara Murray

Veteran health care executive Bruce Bullen is chosen

BOSTON — December 6, 2010 — Blue Cross Blue Shield of Massachusetts (BCBSMA) today announced that Bruce M. Bullen will join the company as Chief Operating Officer, effective January 17, 2011. As COO, Bullen will work directly with President and CEO Andrew Dreyfus to advance the company's highest priority of making quality health care affordable. He will have responsibility for the company's key operational divisions including sales, member services, health management, information technology, and contracting with physicians and hospitals. He will serve on the company's Executive Management Team and report directly to Dreyfus.

"Bruce is a nationally recognized health care leader with a rare combination of private and public sector policy, business strategy, and operational experience," said Andrew Dreyfus, BCBSMA's President and CEO. "I've known Bruce for nearly thirty years. He is a man of integrity and accomplishment, and someone who is virtually unparalleled in his understanding of health insurance and the Massachusetts healthcare landscape."

"BCBSMA is a great company with a long history as a civic, community and health care leader," said Bullen. "I'm taking this position because I'm excited about BCBSMA's affordability agenda. I look forward to working with Andrew and his entire team to achieve the company's stated goal of high quality health care at a cost that's affordable to individuals, families and employers."

Bullen joins BCBSMA after more than a decade in senior management positions at Harvard Pilgrim Health Care, serving as the company's interim CEO from 2009-2010. As its Chief Operating Officer from 1999-2009, Bullen helped lead Harvard Pilgrim's extraordinary financial and operational turnaround.

Prior to Harvard Pilgrim, Bullen spent two decades in senior roles in Massachusetts state government, including ten years as the commissioner of the Medicaid program. In that role, he eliminated a $300 million deficit and led the design and implementation of a groundbreaking health reform initiative that extended health coverage to 300,000 uninsured residents.

About Blue Cross Blue Shield of Massachusetts
Blue Cross Blue Shield of Massachusetts ( was founded 73 years ago and is now the largest private health plan in the state, providing coverage to nearly 3 million members. BCBSMA believes in working with physicians, hospitals, employers and the broader community to provide quality, affordable health care in Massachusetts. Blue Cross Blue Shield of Massachusetts is an independent licensee of the Blue Cross Blue Shield Association.


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