CONTACT: Jenna McPhee
First private exchange in Massachusetts launches
BOSTON —July 17, 2014 — Blue Cross Blue Shield of Massachusetts (BCBSMA) introduces My Blue ChoicesSM, the first private online exchange in Massachusetts. The My Blue Choices online store makes it easy for eligible employees to browse through a variety of health plans and other benefit options (such as dental, financial, and protection plans like life and disability) to create a benefits package that works best for them and their family. It is available to employers with 20+ eligible employees and helps businesses plan ahead for health care costs.
How My Blue Choices Works
"There are significant advantages to a defined contribution approach for some employers," said Larry Croes, Vice President of Sales at Blue Cross Blue Shield of Massachusetts. "It enables them to set an affordable benefit budget that makes business sense and potentially reduces costs. At the same time - employees benefit from a guided buying experience that gives them a stake in the health care decisions — helping to increase engagement and satisfaction."
Croes continued, "If an employee only needs a basic, low-cost, medical plan because they are healthy and won't frequently use medical services, they can focus their benefit dollars elsewhere — like on a more robust dental plan."
Blue Cross contracted with Liazon, a vendor that specializes in private exchanges, to create and administer My Blue Choices. Croes noted, "Liazon's technology offers the best user experience by showcasing products in a very-easy-to-understand format and supporting ongoing employee administration of new hires, life events, and more."
In addition to My Blue Choices, BCBSMA launched Straight Answers, another user-friendly and interactive online resource that the families and businesses of Massachusetts can rely on to better understand and navigate the Affordable Care Act (ACA). Blue Cross is proud to have played a key role in Massachusetts Health Care Reform and is building on that experience to implement the ACA — working continuously with state and federal leaders as additional sections of the law are rolled out.
About Blue Cross Blue Shield of Massachusetts
Blue Cross Blue Shield of Massachusetts (www.bluecrossma.com) is a community-focused, tax-paying, not-for-profit health plan headquartered in Boston. We are the trusted health plan for more than 31,500 Massachusetts employers and are committed to working with others in a spirit of shared responsibility to make quality health care affordable. Consistent with our corporate promise to always put our 2.8 million members first, we are rated among the nation's best health plans for member satisfaction and quality. Connect with us on Facebook, Twitter, YouTube and Google+.