Value-Added Programs


As a member of Blue Cross Blue Shield of Massachusetts, you get more than quality health coverage. You also have access to healthy discounts and exclusive wellness programs.

Blue365 enhances your health coverage by providing savings on a variety of products and services, including:

  • Health and Wellness—Fitness, weight management, elective procedures, complementary and alternative medicine, stress management, and quality care resources.

  • Family Care—Senior care advisory services, long-term care insurance, and Medicare options.

  • Financial Wellbeing—Financial services and assessments and information about Medicare Prescription drug coverage.

  • Travel—Worldwide health coverage, travel tips, and more.

Fitness Benefit
You can save up to $150 a year on health club memberships or exercise classes at qualified health clubs anywhere in the world.

Weight Loss Benefit
You're eligible to receive up to $150 (per contract per calendar year) toward fees for certain Weight Watchers®' traditional or at work programs, or hospital-based weight loss programs.

Weight Watchers®' Discount
To get the discount, you must present your Blue Cross Blue Shield of Massachusetts ID card at any New England Weight Watchers location. Workplace meetings may also be available.

For locations and meeting schedules, call 1-800-651-6000 or visit and enter your zip code to find a meeting in your area.

Living Healthy Babies®'
With this program, you can get special information and discounts before, during, and after pregnancy.

Text4baby is a free mobile information service designed to promote maternal and child health. An educational program of the National Healthy Mothers, Healthy Babies Coalition (HMHB), text4baby provides pregnant women and new moms with information to help them care for their health and give their babies the best possible start in life. Women who sign up for the service by texting BABY (2229) to 511411 (or BEBE (2323) in Spanish) will receive free SMS text messages each week, timed to their due date or baby's date of birth. This program is offered at no additional charge through certain cell phone carriers. You can also register online at

New Moms: Get Your Breast Pump—at No Cost
Your coverage may include the rental or purchase of a dual electric breast pump or a manual breast pump at no cost to you. This means you do not have to pay a copayment, co-insurance, or a deductible. If you're eligible, you'll also be fully covered for breastfeeding support. Covered services are only available from Blue Cross contracted providers with a prescription. See how you can get your breast pump at no cost.

Living Healthy NaturallySM'
Under this program, you can save up to 30 percent off alternative therapies from in-network practitioners nationwide. Covered services include:

  • Massage therapy
  • Acupuncture
  • Nutrition counseling
  • Naturopathic
  • Pilates
  • Personal training
  • Yoga
  • Tai chi
  • Qi (Chi) gong
  • Mind-body therapies

Living Healthy®' Programs
Our prevention screenings detect a wide variety of medical conditions before they become serious and help you get the most out of your health care partnerships.

Living Healthy Smoke-freeSM'
We offer tobacco cessation programs and resources that can help you quit and stay tobacco-free.

Safe Beginnings®' Discount
You can save 15 percent on a wide selection of child safety products and infant and toddler accessories from The Catalog for Safe Beginnings®'.